McBride for Business Blog

Breaking Through: Changes Making You More Successful

May 17, 2017 // R. Shawn McBride // No Comments »

R. Shawn McBride recently interviewed Joe Yazbeck about breaking through by making changes to make you more successful. Here is the transcript:

R. Shawn McBride: Hey everyone, it’s Shawn here with you live and I’ve got Joe Yazbeck joining me and we’re gonna be talking about making breakthrough transformations. It’s something that Joe’s worked with me on over the last year and a half. I know a lot of you have seen that my publicity has been increasing, I’ve been getting on more and more stages and more and more outward stuff and a lot of that’s because of stuff that Joe’s been working with me, behind the scenes. So Joe, why don’t you take a second and introduce yourself and tell people the kind of stuff you’ve done and I’m gonna let some more people know online that we’re here so they can join us.

Joe: Good to be with you, Shawn. Yes, I am the owner and founder of a leadership advisory firm, Prestige Leadership Advisors. The intent of my company is to advise and develop ethical, competent, productive leaders to become powerful speakers and communicators resulting in an improved world. That is my purpose. That is my mission statement. And inside my company, I provide training in public speaking, leadership, public relations support, branding support and on camera and media coaching for those leaders who are really extending themselves out beyond their companies to attract the audiences or the public they’re intending to. And so in 2014, I released a book that went bestseller within three months and it’s an Amazon bestseller in four categories, it’s called No Fear Speaking. It affords me to travel the world with workshops and seminars because my book now is in eight languages. So I am an internationally published bestselling author and speaker and coach. And so people fly in to Tampa Bay to train with me, they also fly me out to different areas of the world to present training programs in leadership, public speaking and all of those elements to help those professionals who are interested in becoming a more highly respected and more widely recognized authority in the field that they represent.

R. Shawn McBride: Yeah, and what I’ve loved about working with you is it’s all about authenticity. There’s nothing about changing who you are. It’s about how do you let more people know who you are and see what you’re capable of and how you can connect with them. And I find that very fun and interesting. I think that echoes your story with your No Fear Speaking book. You put out something that you have great expertise in, you shared you knowledge with the world and then things have kind of built from that.

Joe: That’s correct. You’re communicating messages, ideas that are genuine and authentic and with the intent of attracting like-minded people. And like-minded people will gravitate toward a sense of truth about things. My philosophy, Shawn, as you know, in working with me at my training center is that I don’t want to change anybody. I don’t think it’s necessary to change a person. What I think is necessary is to have more of that person, who they are, the qualities they possess, the principles and virtues they believe in, to show up in front of that audience or camera.

R. Shawn McBride: Yeah and I think, we see this with celebrities, right, we see, a lot of times they have very extreme personalities. You’re not necessarily saying to do that but a lot of times the reason these people become as popular as they are is because they’re expressing themselves in some very unusual way and some percentage of the world connects with something that’s really unusual about that person.

Joe: It’s true. Well, a performing artist is, I think the correct phrase would be bearing their breast of their heart and soul to the public in a way of being so vulnerable. It’s a creative process and public speaking or communications is a performance art but you’re not portraying a character, you’re being yourself and that’s the difference. And so, we’re talking about a subject of change here and I think change takes courage. It takes a willingness to do something more, it takes a willingness to bypass any impulse to resist complacency and the ability to get in front of people, the willingness to get in front of a multitude of people whether it be live audience or on camera or radio or television or what have you, takes courage and it takes a willingness to change and I think that makes a breakthrough happen.

R. Shawn McBride: Right, exactly. And I think, Michael, thanks for saying hi there, down there and others feel free to write in.

Joe: Hi Michael.

R. Shawn McBride: Yeah, I think it takes knowledge that you can do something more, there’s a self-confidence piece to it and I think a lot of people sell themselves short. And I see this when I speak to audiences. A lot of people don’t say, “I can do something more,” till they stop and think about it. And they probably have some very unique skill, they have some very unique knowledge, they have something to share with the world and may already have some clients that are paying for that and they’re using that knowledge. Now it’s about taking that knowledge to a broader world so that you can get more of those authentic connections. But you have to believe in what you’re doing as kind of a first step.

Joe: Yeah, you do. The idea of, I think it’s an anecdote to vanity, a vain person would never admit what they don’t know.

R. Shawn McBride: Yes.

Joe: And you have to be willing to admit and accept and look at what don’t I know. Many people, Shawn, choose not to know. And the reason is they choose not to know, so they don’t have to take any further responsibility.

R. Shawn McBride: Right, this is about responsibility. It’s very easy to stay in your box and say, well, this is what all the other, in my case, all the other lawyers are doing, this is what all the other accountants are doing, this is what all the other consultants are doing. I’m just gonna be like them. I can’t be a personality, I can’t be well known and they just kind of put themselves into that box but a lot of times when you look at it, these people have great skills that they could share with the world, they could help so many more people on such a broader scale if you just step out.

Joe: Yeah, stepping out means, it’s a unique individuality that you recognize within yourself and that you don’t need to dilute with anything else. It’s interesting. I’ve had experiences with, even myself, I had to look at coming through the publishing process, there is so much I needed to learn about publishing a book, so much I needed to learn about internet marketing and communicating through social media sites. For so many years, it was always one on one which is my favorite form of communication, one on one, and live audiences is still one on one but this is a digital age and I resisted it for so long, I even resisted for quite a while using an iPhone. Resistances to change. It took a while. My kids got upset with me ’cause I was still using a flip phone for a while years ago and I think it may have been four, five years ago I decided to go full time on an iPhone and I can’t live without it right now.

R. Shawn McBride: And I think you’ve hit an interesting point there which is this digital world that we’re in, a lot of people feel like they might be scared of it or it feels very uncomfortable and we start talking about a lot of these connections, right, oh, you got your stage presence, you’ve got social media, you’ve got publishing world and it looks overwhelming from the outside but the truth is these are really often step by step processes that you can work through if you just start taking the first step. And then you can just build another step and another step and another step.

Joe: And that is a process. And I think that a process, the ingredients in a process are important viable functions that one continues to operate in a sequence. And that’s the key to it all. The branding and marketing of one’s self and one’s products and services, has to be really thought out well. Who is the audience I need to put my message on what channel? Those are the three things. And that’s gonna take, what do I really want to say to who and what’s the channel I need to put it on to make sure it arrives there? It’s an education process.

R. Shawn McBride: It is. It’s interesting as I talk to different PR organizations at one point in my journey we were looking at PR firms, some of them were very good at getting you publicity but they may not be getting you in front of your right audience. So part of it is knowing that message of who you are and where you’re going.

Joe: And not changing it because you think you’re trying to adapt to a market that might be more responsive. When I was in the music industry many years ago, I was helping performing artists getting their songs published, promoted, marketed, even training them onstage, a form of talent development. And very often an artist would say, “What’s the best market for me to sell my songs to?” And it’s the wrong question. It’s who are you and what really want to say and what are your songs all about? We’ll find the market for you, just write a damn good song and we’ll find a market for you.

R. Shawn McBride: I love that philosophy. So let’s pause for a second here ’cause I know people watching the video now, people watching this recorded later, some of them are gonna say, “Yeah, this is great “but I just don’t know how to get started on this process. “I don’t know where to go to increase my brand “or to get more attention on me “or to really step myself to a higher level.” What would you recommend?

Joe: I recommend that you sit down with a competent experienced coach like ourselves and I’m not hobby horsing this by any means, I’m saying it because you’re gonna need us to teach a blueprint. Many times if a person jumps into tactical without having a strategy in place and the strategy should always consist of where is my end in sight here? What is my finish line? What am I trying to achieve overall? And then you’re looking at two things here really, you’re looking at the existing scene of where your life and career is now, you’re looking at and having to develop what an ideal scene would be, ideally, your dream life and career, and a strategic blueprint is something that bridges the gap between the existing and the ideal scene in sequence to accomplish it. And that’s what a program that I and you know this for sure–

R. Shawn McBride: Yeah, you and I have worked through this. You and I have been through this journey and we’ve done pieces of it and we’re still working on some stuff as we go but really, and I challenge business owners when I start working with them where do you want to be in 10 years? And it’s not just I want to sell two million dollars worth of stuff 10 years from now. It’s no, what do you want your life to look like? Where are you living, what does your family situation look like, how are you allocating your time, how are you spending your days, what are you producing? What do you really want it to look like and start with that granularity of a 10 year vision and then we can start working backwards through some tactical stuff to kind of execute upon getting there.

Joe: Correct and that is the reason why most people don’t understand how to change. What are the change steps? Because they’re living in a, what I would call a neurotic bubble. It’s every day the same thing, it’s a hamster on the wheel. They’re not taking a look at their future. They’re not creating their future. They don’t see how their daily, every day steps, and daily sequences every week is leading to that finish line.

R. Shawn McBride: Yes, and I’ll tell you what, in one of my big breakthrough moments about three or four years ago, was when I started seeing the need to have coaches and to have an outside perspective. I don’t view myself as being a dumb person. I can figure things out and I can learn things but there’s so much more that can be done as a team and as a collective. And if you’re running your own company, particularly if you’re the leader, your team’s there to support you but they may not be giving you full, honest feedback, they’re not gonna tell you everything. They may not know. When you get other people that are your equals or that have experience in different areas to look in from the outside and say, “Have you thought about this? “Why aren’t you doing that? “I would do this differently.” That can cause tremendous breakthrough growth.

Joe: It does because it’s what’s called in management a multiple viewpoint of managing or organizing anything. It’s a multiple viewpoint. And it’s being able to share in ideas of other’s expertise and being able to look at it, evaluate it and then come to some decisions about it. We all have mentors. If you’re not being mentored by somebody who is experienced, skilled and competent in something, then you’re losing a very valuable asset to living, not just from your career but life. Ministers are mentors, family member could be a mentor, coaches have coaches. And so we learn from experience. This is where I think when we opened this live interview, we talked about transformation. We’re looking at change. And you have to be willing, I think a person, in order to lead, has to be a student of their own profession. They have to be continuously learning. They have to be continuously reading and not false information. Be very aware and careful of the kind of reading and material, not everything on the internet is true.

R. Shawn McBride: And you’ve hit upon a very true point, first the veracity of information and that we have a lot of stuff out there that’s false or not true. But every profession is changing dramatically right now. The technology is playing in everything. You can take it to the legal where I spend a lot of time, coaching, speaking, in your regular day to day business, even acting, you’ve got new camera technology, new things coming out, everything is changing. So we all need to be students. And being a good student involves having other people with different perspectives.

Joe: And I’m very selective, and you know this, I’m very selective of the kind of professional I take in because I give my aspiring client, I should say, a little test. I want to know can they write, are they coachable, are they open to new ideas? How do I know that? I invite people that come in and I give them what’s called a professional audition. And it’s actually for me. It gives me a sense of can I coach this person? Does this person have a sufficiency of strengths to overcome the challenges? And are they willing to learn? And that tells me a lot. And I even give them a homework assignment prior to even them coming in to see me for the first time. It tells me quite a bit. What are their goals in life? What are the barriers or problems they’re trying to overcome? And how do they see an ideal life from a dream standpoint? What is their dream come true? I want to know that they have purpose in life. And these are people that I love. They end up being my best friends because these are like-minded people that really thrive in my type of coaching ’cause it’s so organic, genuine, that it’s not where you’re having to take them through some kind of track that’s uniform for everybody. It’s customized.

R. Shawn McBride: And you’ve hit a critical mass point that many of us hit at some point. I’ve hit it with my clients where we get to be selective because once you get your brand out there enough and enough people know who you are, you get to pick who you work with so you can work with authentic and like-minded people.

Joe: Yeah, it’s not a pompous thing. It’s not an arrogant thing. It’s like I never take on somebody I feel I can’t help.

R. Shawn McBride: It’s about who you serve best. You and I are in a line of service, we’re in a service business, we service the people that come to us, either for legal work or coaching or whatever. We service them and if we can’t service them, the right thing to do is to say I cannot help you.

Joe: I have a little selfish approach, too. I say, if I can’t win, I won’t do it ’cause if I’m winning, my client is gonna win like mad. I love winning ’cause coaching is fun. Speaking in front of an audience is fun. And having them come up to you afterwards and saying, we should sit down and talk. That’s a lot of fun. It’s fun to know that your hard work is paying off and inspiring people and you know this.

R. Shawn McBride: Right, exactly, yes. So as we wind down, I know we’re running out of time today, folks, if you see this after the fact and you have a question, a thought, an idea, reach out to us. Feel free to contact us directly. You’ve got our Facebook links, Prestige Leadership Advisors for Joe, R. Shawn McBride, the fan page over there, feel free to write me directly, we can incorporate stuff. Joe, I’d love to do a how to breakdown, how to make a breakthrough and we can really talk about those early stage element for people that want to watch that on a future video.

Joe: Yeah, it’s all about overcoming fear. There’s always a fear of taking the next step. I have a website of materials for that and its and that houses my materials and videos and all that and you’re welcome to opt-in there and ask for a free complimentary consultation. It’s that audition I mentioned.

R. Shawn McBride: Fantastic. Yeah, I was gonna ask folks, how they could get ahold of you, that’s how you can get ahold of Joe directly. Go to his website, check out his Facebook page for his business, get in touch with us. Look at me at, great blogs there. We’re giving you lots of information about how to run your business better, videos about how to do things in your business, really dive in there, get some great information, get to know us, get to know what we can do so you can recommend us and let us help you how we can.

Joe: And every one of you, every one of you have the capacity to be a great leader in anything you choose to do. It’s leadership. One becomes an effective leader to the degree that they communicate competently and dynamically. That’s how you inspire others to take positive action.

R. Shawn McBride: And follow your uniqueness and greatness. I think that’s something both Joe and I reinforce in our different philosophies is you got to be you, be great, and we’d love to help you be greater at what you’re great at. So reach out to us, let us know how we can help you and we’re gonna join you again here in the near future with some how-to tips to kind of break down this process of how to get this ball rolling. If you’re sitting there on the fence, thinking I need to get this started, we’re gonna help you get that off the ground.

Joe: Good talking with you, Shawn, this was fun.

R. Shawn McBride: Yeah, talk to you soon.

Joe: Okay.


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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Michel Collot.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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