R. Shawn McBride recently spoke about his review of the book, The Dan Sullivan Question.
Everyone, R. Shawn McBride with you here. Want to talk to you today about a book I recently read, doing book reviews here periodically. This one here is called The Dan Sullivan Question. And for those of you that are familiar with Dan Sullivan, he is the head founder of Strategic Coach and I’m a client of Strategic Coach. It has made a big difference already in my business – been going for about a year. Was a little skeptical at first, but they really are thinking more as an entrepreneur – how entrepreneurs work differently than regular business people. And they’re really mixing up a lot of business advice I’ve been seeing in other places and giving me practical things that I can implement to make it more entrepreneurial organization. To make me more me.
But in his book, The Dan Sullivan Question, (after that background), Dan Sullivan talks about how do we ask questions of our clients, and how do we build real relationships. Trusted advisor relationships, where our clients really come to us for that first time advice, and not just to get something very transactional done. And I love the idea. I’m not gonna share the question with you today. I think it’s a very short book, I can send it to you if you want to get it.
But the idea is to ask a question of your clients, or potential clients, to really think about what they want to accomplish and why it’s important to them. And it’s all about putting things in terms of them. And that’s really what we as service professionals should be doing. We should be taking care of our clients and helping them do the things that they want to do.
So The Dan Sullivan Question, and this book, teaches you how to do that. So, very helpful guide. Important. I’m looking forward to using it. I’m in the process of memorizing some of the portions of the questions, the key concepts so that I can really get deeper into these conversations with people. Already have some deep conversations with some clients, some clients are more transactional. So I’m looking forward to morphing some of these relationships, and getting deeper so that we really can work together.
My goal is to help everybody execute their plans, and that’s really what I’ve been trying to do. I’ve been coming up with different ways of doing it. This question and this process are going to help a lot. So, have any questions let me know.
If you’re big into planning, you’re a planning person like myself, you’re trying to execute, join my Facebook page, R. Shawn McBride. Look for the pages, that’s my public page, that’s where I post videos about business. And the R. Shawn McBride YouTube channel will be helpful to you as well. McBride For Business blog and the McBride Attorneys blog will also be useful to you. And if you have questions on Strategic Coach, and whether it might work for you, if that’s something you think might be a next step in your business is get someone going quarterly, reinforcement and coaching, let me know. I have contacts over there obviously because I’m a client, and I would be glad to talk with you about whether it’s a fit and also refer you on if that makes sense. So let me know what I can do for you, and how I can help you. If you have questions on business let me know, I would love to get into future content. R. Shawn McBride signing off.
Make sure you download our free checklist to assess your business.
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer C. Glass.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.
Check us out on the web.
Get Shawn’s latest book.
Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment
Like us on Facebook.