McBride for Business Blog

Be Yourself in Business

April 19, 2017 // R. Shawn McBride // No Comments »

We’ve talked about finding your identity in business and how being true to yourself in your products and services can make such a difference . It can cause people to really identify with you and seek you as their service provider or as their supplier. But you should be consistently true to yourself, stand in your shoes, even if you may be attacked. At the core, the business person you are and the products and services you provide need to align with your core values.

Are you providing things in a way that you are truly happy with? Are you taking care of your fellowmen? Are you doing the right things? Are you adding value to lives of those that you touch, your employees, your customers, and those in the community?

When you can say “yes” to the fact that you’re doing all those elements in the right way, then you’re being true to your core. You’ll be in rhythm, and then you can be passionate about your business and add that value so that the customers will find you. Customers love passion. They love businesses that know who they are. They struggle with businesses that lack an identity.

In fact, many businesses that are struggling to grow and struggling to have sales have an identity crisis. They’re not communicating who they are. Believe me, I know. I’ve been through that period of my business where I had vague ideas of what I offered. It wasn’t until I got more focused on what my true value added was and what I provided to my customers, that the business sang.

You need to be true to who you are, your core values and your business then communicate it regularly so that the business will grow. If you’re doing well and looking to grow your sales, this may be an opportunity to go back to fundamentals and capture an opportunity. Become more focused on who you are and what you do, and why, and the benefits will flow.

What’s been your experience? Have you had trouble with this in the past? Are you giving a clear message of who you are and what you do to all around you? Join us in the comments below and let us know.

Make sure you download our free checklist to assess your business:

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. iammi-z.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


Check us out on the web at,

Get Shawn’s latest book:

Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment

Like us on Facebook:





Posted In: Business, Growth

Leave a Reply

Show Buttons
Hide Buttons