McBride for Business Blog

An Outsider’s Advantage

May 22, 2017 // R. Shawn McBride // No Comments »

Even professional athletes rely on their coaches. These players – the best-of-the-best who’ve made the cut and now collect handsome salaries – need their coaches to provide a perspective that helps the team win. When I gave my Tedx Talk about the advantages of women in business, (, I saw myself in the role of a coach. I can see what’s going on in the plays. I understand the issues. I can help others accomplish more.

Being an outsider – a man advising women business owners – sometimes gives me a strategic advantage. I see what others can’t see because they’re so deep in the game. I see women may have business advantages they’re not fully utilizing. Like a coach, I can help the team use the plays that work best in a situation. I can coach them to play to their strengths rather than playing the other team’s game. I can coach them to compete to win rather than simply compete.

Men and women in business often need an outsider’s perspective. But when it comes to coaching women, I’m really an outsider.

What’s your experience? Have you ever been an outsider and gained more perspective? What are your thoughts about the advantages of women in business? Join us in the comments below and let us know your thoughts and experiences.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Steven Goodwin.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.

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Posted In: Business, Speaking, Strategy

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