Be the business people want to do business with. That’s easy to say but hard to do.
We want to build a business and systems and process and brand that all work together to compel others to want to do business with us. We want to make sure they choose us. How do we do that? How do we build these systems and processes?
#1. We always want to be looking at our customers and their needs. This starts by understanding who our customer is. A well-run business knows not only who the customer is, but who the customer isn’t. By accepting only true customers, we change the nature of whom we deal with, hopefully for the better.
#2. We want to focus relentlessly on tailoring our business to those customers, once we understand who they are. If you try to serve too many customers, you may be a business that people avoid because you can’t be all thing to all people. The more hyper-focused you are, the better you do.
#3. Do little things for customers. Make sure they’re happy. Check in with them. Deliver the things that they care about. Don’t burden the customer with your needs; make sure you meet their needs, so it is clear to them that you want to help them achieve their goals.
The more your customers understand that you tailor your business to their needs, the more passionate they will be about your business.
What have you done to tailor your business to the customers’ needs? How are you becoming a business that other people want to do business with?
Comment below and let us know your thoughts and experiences.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Damian Searles .
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.
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