Eventually if you build your platform enough you’re going to be invited to be on some form of media. It might be a local radio show, or it might be a podcast. Or maybe you’re going to go into the realms of television.
Regardless of the type of media, there are some key tips for you to keep in mind when you’re making that media appearance. Let’s take a look at some things you should think about.
#1 Be mindful. Understand the situation. Understand the show you’re going on and understand the context. Understand the goals of the show. Tailor your comments and discuss to the target audience and the dynamics of the show.
#2 It’s not your show. They called you a “guest” for a reason. You’re coming on to someone else’s show, so you want to make sure that you’re being mindful and respectful of them and the situation.
#3 You want to add value. You’re probably thinking it’s great that I’m going to get to be on a media show. I’m going get some exposure that’s going to allow me to sell more products and services. But that’s not what it’s about. You want to add value to their show. Their audience, the people that are listening, want to get something in particular. The host has you there for a reason. Make sure you’re adding value and respecting the host and the audience.
#4 Practice. If you’re not used to an interview format, have somebody interview you. Have somebody ask questions and practice answering questions you aren’t expecting.
#5 Make sure your host look good. You’re on their show and they’ve invited you for a reason. Take the opportunity to make your host look good. Give them compliments, respect them and make them understand that you value your time on their show.
I’ve enjoyed my media appearances. Of course, I’m always looking forward to new ones in the future. These are just some things I keep in mind that I’ve learned from other people over the years.
Make sure you understand the full context of what’s going on and be a great guest. It may lead to more appearances in the future by the host inviting you back or other hosts that hear you as a guest wanting to have you on their show.
What are your tips for a successful media appearance? What have you done in the past? What are you thinking about for the future? Join us in the comments below.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Martin Simonis.
About the Author
Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment ( www.rshawnmcbridelive.com ), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.
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