McBride for Business Blog

Understanding Men/Understanding Women – Alison Armstrong

June 10, 2018 // R. Shawn McBride // No Comments »

As many of you know bringing out the best of the genders in the workplace is a passion of mine. My TEDx Talk on The Advantages of Women in Business has lead to a lot of bookings speaking to organizations that support women in business, such as CPA Academy (one of the latest at time of writing).

Any of my clients at both my law firm and my strategy firm are women.

So when I see something amazing on male/female dynamics I am very interested.

Enter Alison Armstrong

Suggested by one of my strategic business contacts I looked Alison Armstrong’s work.


She has a whole new way of explaining how men and women interact — and it makes total sense.

So if you want to sell to the other gender I highly recommend you check her work out.

And if you need a strategist to come into your business and implement changes to make your business more gender inclusive — well, that’s where McBride For Business can help. Drop us a note and tell us what you need!

The Our Shawn

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