You may have noticed I am running a branding test. Recently I have been changing references to my name from “R. Shawn McBride” to “The Our Shawn”.
The Our Shawn was actually suggested by a few of my fans a couple of years ago. And I was finally ready to own a name that no one else has. (There are a few other speakers named “Shawn McBride”).
Early returns are good. Branding changes always take time to soak in and they are a bit risky.
But this is part of my journey to have a more unique identity and to Do Business Differently(™).
What branding or rebranding have you done? What worked and what didn’t work?
Let us know!
The Our Shawn
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Posted In: Business