McBride for Business Blog

Branding Test

June 2, 2018 // R. Shawn McBride // No Comments »

You may have noticed I am running a branding test. Recently I have been changing references to my name from “R. Shawn McBride” to “The Our Shawn”.

The Our Shawn was actually suggested by a few of my fans a couple of years ago. And I was finally ready to own a name that no one else has.  (There are a few other speakers named “Shawn McBride”).

Early returns are good. Branding changes always take time to soak in and they are a bit risky.

But this is part of my journey to have a more unique identity and to Do Business Differently(™).

What branding or rebranding have you done?  What worked and what didn’t work?

Let us know!

The Our Shawn

P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

P.P.S.  I addition to these regular business tips I also send tips to help those that want to Do Business in the United States. If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, and, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, clickable link to and must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

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Posted In: Business

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