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The Fastlane: Laying the Foundation for Growth

May 29, 2018 // R. Shawn McBride // No Comments »

Fastlane:  Don’t Start Too Soon On Sales and Marketing

***NOTE: This is a series of articles on shifting your business into the fastlane. These are quick tips adapted from McBride For Business’ Fastlane program. The complete program is available here.

For those of you that have successful businesses I suggest you think of each new project in your business as it’s one mini start-up.  And these tools will help you evaluate where to take each project next.***

Sales and marketing is at the heart of any business. You’ll hear it again and gain.

And for good reason – it’s true.

So if sales and marketing is so central to business it’s where we should put all of our energy right?  Especially when we are starting or restarting, right?

Well, maybe.

The More Measured Approach

In my Fastlane Course I would with business owners to find their way – it’s really geared to businesses that are starting or that want to shift gears into growth mode.

But as much as you’d love to start selling like crazy from the start it often doesn’t work that way – for one big reason.

You have to know who you are and what value you offer before you start selling like crazy.  Position. Then sell like crazy.

Finding Yourself

Finding yourself, what your market needs and how to talk about it is usually the starting point for big sales. And this typically takes work, listening and refinement.

To find yourself you need to put yourself out there and, typically, fail at sales for a bit.

But listen to the market. They’ll start telling you what they need.

NOW you’ll know how to sell and market.

Winning at the Dance

You’ll be winning at the business building dance if you start finding ways to pair your expertise and the needs of your customers.

When those two start to blend together you’ll be onto something.

Using this Today

For new businesses the message is clear. Sales and marketing is a dance between what you can do and what your customers need.

For existing businesses this philosophy can be used for each new project or operating segment.

What’s been your experience with the sales/marketing/operations dance?

The Our Shawn

P.S.  TODAY is a big day.  I started my second regular email list – helping those that want to Do Business in the United States.  If this is something you – or a friend – would love to hear about sign up for yourself or have your friend sign-up here.

P.P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to The Our Shawn (R. Shawn McBride), McBride For Business, LLC, www.yourbusinessspeaker.com and www.planningdoneright.com, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, click-able link to www.yourbusinessspeaker.com and www.planningdoneright.com must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of The Our Shawn (R. Shawn McBride) must be included – The Our Shawn (R. Shawn McBride) is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

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