McBride for Business Blog

How to Create Content From Work You Are Already Doing

May 19, 2018 // R. Shawn McBride // No Comments »

What you are watching (How I am building content).

Many of you have been reading my blog or getting my business planning tips for some time.

Let me pull back the curtain and show you what I’ve been doing lately and what will continue.

Maybe you’ll find this interesting or maybe, just maybe, it’ll help you.

As you know I spend a lot of my time speaking. And speaking is a business of its own – getting leads, negotiating speaking fees, meeting potential clients, etc. You get the idea from running your business. Speaking really isn’t that different.

And I also have this email list and blog where I share some knowledge to build content and relationships.

So for the speaking side of my house I am still working on more efficient ways to get engagements. It was suggested I build an articles bank where I have articles that the organizations that may hire me as a speaker would use for their publications to their members.  So the article bank was born.

This allows organizations to use my articles for their needs (you’ll notice almost all my articles have a permission to reprint right with them) and allows me to add value in advance.

I am also still writing for you, the reader, as I always have.  I have just been picking topics that also allow me to fill the articles bank.

How is that for killing two birds with one stone?

Have you done anything like this before?  If so, how?


P.S.  If you are enjoying our tips and know a friend that needs advice that will challenge and improve their thinking on business forward them this and have them sign-up here.

Republication:  Permission to reprint this article by McBride For Business, LLC at no charge is hereby given to all print, broadcast and electronic media provided that authorship is attributed to R. Shawn McBride, McBride For Business, LLC, and, 1111 S Akard St #100, Dallas, TX 75215 on the following conditions (1) organizations publishing articles electronically, a live, click-able link to and must also be included with the body of the article, (2) one copy of your publication must be mailed to McBride For Business, LLC, 1111 S Akard St #100, Dallas, TX 75215, and (3) a bio of R. Shawn McBride must be included – R. Shawn McBride is a speaker and trainer on how to Do Business Effectively(TM) including Time Magicment(TM).  Permission is granted for reasonable editing for (1) content and industry specific examples or terms, (2) length, or (3) title change.

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